// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

syntax = "proto3";

package google.ads.googleads.v16.enums;

option csharp_namespace = "Google.Ads.GoogleAds.V16.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v16/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "ExternalConversionSourceProto";
option java_package = "com.google.ads.googleads.v16.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V16\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V16::Enums";

// Container for enum describing the external conversion source that is
// associated with a ConversionAction.
message ExternalConversionSourceEnum {
  // The external conversion source that is associated with a ConversionAction.
  enum ExternalConversionSource {
    // Not specified.
    UNSPECIFIED = 0;

    // Represents value unknown in this version.
    UNKNOWN = 1;

    // Conversion that occurs when a user navigates to a particular webpage
    // after viewing an ad; Displayed in Google Ads UI as 'Website'.
    WEBPAGE = 2;

    // Conversion that comes from linked Google Analytics goal or transaction;
    // Displayed in Google Ads UI as 'Analytics'.
    ANALYTICS = 3;

    // Website conversion that is uploaded through ConversionUploadService;
    // Displayed in Google Ads UI as 'Import from clicks'.
    UPLOAD = 4;

    // Conversion that occurs when a user clicks on a call extension directly on
    // an ad; Displayed in Google Ads UI as 'Calls from ads'.
    AD_CALL_METRICS = 5;

    // Conversion that occurs when a user calls a dynamically-generated phone
    // number (by installed javascript) from an advertiser's website after
    // clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.
    WEBSITE_CALL_METRICS = 6;

    // Conversion that occurs when a user visits an advertiser's retail store
    // after clicking on a Google ad;
    // Displayed in Google Ads UI as 'Store visits'.
    STORE_VISITS = 7;

    // Conversion that occurs when a user takes an in-app action such as a
    // purchase in an Android app;
    // Displayed in Google Ads UI as 'Android in-app action'.
    ANDROID_IN_APP = 8;

    // Conversion that occurs when a user takes an in-app action such as a
    // purchase in an iOS app;
    // Displayed in Google Ads UI as 'iOS in-app action'.
    IOS_IN_APP = 9;

    // Conversion that occurs when a user opens an iOS app for the first time;
    // Displayed in Google Ads UI as 'iOS app install (first open)'.
    IOS_FIRST_OPEN = 10;

    // Legacy app conversions that do not have an AppPlatform provided;
    // Displayed in Google Ads UI as 'Mobile app'.
    APP_UNSPECIFIED = 11;

    // Conversion that occurs when a user opens an Android app for the first
    // time; Displayed in Google Ads UI as 'Android app install (first open)'.
    ANDROID_FIRST_OPEN = 12;

    // Call conversion that is uploaded through ConversionUploadService;
    // Displayed in Google Ads UI as 'Import from calls'.
    UPLOAD_CALLS = 13;

    // Conversion that comes from a linked Firebase event;
    // Displayed in Google Ads UI as 'Firebase'.
    FIREBASE = 14;

    // Conversion that occurs when a user clicks on a mobile phone number;
    // Displayed in Google Ads UI as 'Phone number clicks'.
    CLICK_TO_CALL = 15;

    // Conversion that comes from Salesforce;
    // Displayed in Google Ads UI as 'Salesforce.com'.
    SALESFORCE = 16;

    // Conversion that comes from in-store purchases recorded by CRM;
    // Displayed in Google Ads UI as 'Store sales (data partner)'.
    STORE_SALES_CRM = 17;

    // Conversion that comes from in-store purchases from payment network;
    // Displayed in Google Ads UI as 'Store sales (payment network)'.
    STORE_SALES_PAYMENT_NETWORK = 18;

    // Codeless Google Play conversion;
    // Displayed in Google Ads UI as 'Google Play'.
    GOOGLE_PLAY = 19;

    // Conversion that comes from a linked third-party app analytics event;
    // Displayed in Google Ads UI as 'Third-party app analytics'.
    THIRD_PARTY_APP_ANALYTICS = 20;

    // Conversion that is controlled by Google Attribution.
    GOOGLE_ATTRIBUTION = 21;

    // Store Sales conversion based on first-party or third-party merchant data
    // uploads. Displayed in Google Ads UI as 'Store sales (direct upload)'.
    STORE_SALES_DIRECT_UPLOAD = 23;

    // Store Sales conversion based on first-party or third-party merchant
    // data uploads and/or from in-store purchases using cards from payment
    // networks. Displayed in Google Ads UI as 'Store sales'.
    STORE_SALES = 24;

    // Conversions imported from Search Ads 360 Floodlight data.
    SEARCH_ADS_360 = 25;

    // Conversions that track local actions from Google's products and services
    // after interacting with an ad.
    GOOGLE_HOSTED = 27;

    // Conversions reported by Floodlight tags.
    FLOODLIGHT = 29;

    // Conversions that come from Google Analytics specifically for Search Ads
    // 360. Displayed in Google Ads UI as Analytics (SA360).
    ANALYTICS_SEARCH_ADS_360 = 31;

    // Conversion that comes from a linked Firebase event for Search Ads 360.
    FIREBASE_SEARCH_ADS_360 = 33;

    // Conversion that is reported by Floodlight for DV360.
    DISPLAY_AND_VIDEO_360_FLOODLIGHT = 34;
  }
}
